Growth team

Head of Marketing

Lagos, Nigeria | Hybrid

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Introduction

We have introduced a different kind of business banking which ultimately empowers local businesses with the right tools to help them succeed and are currently expanding our operations across Africa and beyond.

Role

Are you a resilient leader who is passionate about continual improvement and has a sound understanding of the customer attention and retention process within the African markets?

We are currently seeking a Head of Marketing & Partnerships who is driven, analytical yet creative – a data-driven person who can use technology to build and manage a comprehensive marketing strategy, while at the same time leveraging their keen eye for design to become the custodian of everything that makes Brass special.

Responsibilities

  • Develop and manage a robust pipeline to successfully meet revenue targets within the African market.
  • Develop and monitor Brass’s growth strategy for all stages in the funnel (marketing, sales, acquisitions), including defining a roadmap for each marketing channel and maintaining consistent sales activity year round
  • Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional media) and offline marketing efforts (agency, terminals, business development related events/functions etc)
  • Oversee and ensure an efficient customer onboarding process and handoff to the Customer Success team
  • Develop a system to track conversion rates and measure progress against goals, constantly looking to eliminate bottlenecks, improve processes, and introduce creative ideas and solutions that are quickly tested and evaluated
  • Manage the growth team (marketing & sales) to coordinate and execute the strategy, providing incentives and inspiration to keep them energized and motivated, as well as the structure and support needed to reach targets
  • Provide customer insight to the larger team by blending data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback as they relate to the African market.
  • Identify customer personas and translate outcomes into external messaging and communications
  • Balance business goals and revenue targets with business outcomes and customer experience
  • Communicate strategies and results to the Brass leadership team on a consistent basis

About You

  • You are passionate about innovation, and what we are doing here at Brass excites you!
  • You have a BSc.(MBA is a plus!) from a reputable university.
  • You have recent experience using email marketing software and ad platforms such as Google Ads and Facebook Business Suite.
  • You have at least 5 to 7 years experience in growth marketing, growth hacking, or sales leadership role.
  • You have proven experience in setting, executing, and iterating a growth strategy especially within Africa.
  • You have proven experience in scaling customer acquisition, activation, and retention while limiting costs and maximizing lifetime value.
  • You have proven experience in building, leading, and managing a team of marketers and sales persons within Africa.
  • You have proven experience in tracking analytics and exceeding sales KPIS.
  • You have proven experience in online acquisition tactics and best practices within Africa.
  • You are able to perform effectively in a fast-paced, cross-functional, dynamic, and ambiguous startup environment.
  • You can effectively identify opportunities and roll up your sleeves to make them happen; you’re not afraid of getting your hands dirty
  • You can think on your feet, try new approaches, and bounce back when things don’t go your way; you’ve got the perseverance without the ego
  • You are able to influence others with your outstanding communication skills, and are confident pitching to anybody in any situation
  • You can tie a customer’s wants and needs to a logical solution while being welcoming, understanding, and empathetic
  • You can gather relevant data from multiple sources and translate it into insightful stories and tactical recommendations
  • You stay up-to-date on the latest tools, best practices, and always strive to make processes more efficient and effective
  • You are able to see the small details, the big picture, how things are now, and where we can go from here
  • You understand the importance of data and knows how to collect and analyze data, as well as to glean and implement insights
  • You have amazing leadership, funnel management, and organizational skills
  • You have startup experience and/or entrepreneurial mindset
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